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KBEE 2017 Summary
KBEE 2017 Summary

Korea Brand & Entertainment Expo 2017 Hong Kong (KBEE), the largest overseas event held by KOTRA to foster trading, targets both overseas business and consumers to promote K-wave and Korean products through the synergy effect developed by the cultural industry. This year, KBEE 2017 Hong Kong will be held from 12 to 14 July, 2017 in Asia World Expo, Hong Kong.

On 12 July, there will be a Mega Sales Event featuring over 80 Korean companies across the categories of beauty, fashion, home &baby, food, entertainment and design, along with the opening ceremony and K-pop performance
by our honourary ambassadors Jung Yong Hwa, BAP and Asia Rookie, K-pop girl group Gugudan.
On 13 and 14 July, the Korean companies from the Mega Sale Event will attend the business matching event. Our ambassadors will also have fan signing events on 13 July.

All the events are free of charge but tickets are required for entrance. A limited number of tickets will be available at the event venue; therefore it is highly recommended to register for tickets online in advance.

K-Pop Stars Various Korean cultural events with Jung Yong Hwa, a member of CNBlue, B.A.P and Gugudan, such as K-Pop concert, fan signing events, CSR event and Asia Rookie's Beauty Show are organized for visitors.
Korean Merchandise
and Experience
There will be different exhibition themes such as Korean beauty, life, fashion and franchise. Moreover, visitors will have the chance to experience original Korean culture and products at KBEE 2017, for example, Korean food tasting and Korean makeup demonstration by professional artist.
Business Collaboration 100 Korean enterprises and 300 local buyers will gather at KBEE 2017 Hong Kong. There will be business matching sessions between local companies and Korean companies, during which they will seek new opportunities for future business partnerships.